Since its founding, the University of Applied Sciences Potsdam has evolved in various directions, reaching new audiences and experiencing both internal and external influences. Like an organic being, the FHP has shaped itself over its 20 years and remains in a state of constant transition. Born from an animation, the corporate design created for the anniversary year “20 Years University of Applied Sciences Potsdam” captures this organic development and showcases it across a wide range of media. The visual identity extends from flyers and posters to a painted roof in public space, event trailers, and a complex final documentation.